What does a celebrity do when your business empire is tottering, your ratings are falling and you have a much-publicised spat with your relatives? Do a make-over, of course. Ask Gordon Ramsay.
The hot-tempered foul-mouthed chef had quite a few cosmetic appointments recently. On the advice of Simon Cowell, he had his teeth whitened and Botox injections to smoothen out his crinkly chin. And, last month, he was reported to have undergone a USD 50,000 hair transplant in Los Angeles.
This latest method of hair transplant, called follicular unit extraction, is now widely available and involves a time -consuming process of a cosmetic surgeon employing a 1mm diameter punch to extract the healthy follicle from the scalp at the back of the head without causing damage before implanting it again elsewhere. Up to 6,000 grafts can be done in in one day. In other words, 6,000 hair pieces are laboriously removed one by one and replanted into the bald areas of the scalp.
Understandably, it is more costly but much more acceptable than the older method of strip-harvesting, where pieces of the scalp are transplanted. Why use hair from the back of the head? That’s because follicles at the back of the head are less sensitive to the circulating male hormone which causes hair to thin and shorten. Once relocated they continue to behave as if they are still alive.
Looking at the results of some patients and friends of mine, the hair ‘growth’ is astounding and natural-looking. Even so, a successful procedure depends on 2 things: finding enough hair at the back of the scalp in the first place and getting a good cosmetic surgeon to do it.
- How to Ensure a Successful Hair Transplant (hairtransplant.org)
Noticed lately the diminishing number of celebrities endorsing health products, anti-aging remedies and cosmetics? The first inkling is to blame it on the recession and the lack of sponsorship funding, but there is more to it than that..
That’s because celebrities now face a crackdown with new rules on product endorsement. The US Federal Trade Commission last week released new regulations that say that anyone who endorses a product, whether celebrities or bloggers, must make explicit the compensation received from companies. Not only that, celebrities who endorse their services will be liable for any untruthful statements made about products as part of a crackdown by US regulators on a wide range of deceptive marketing practices.
These regulations are aimed more specifically at the new social media advertising, aka blogs,twitters and the like. This will mean that if a blogger receives a free sample of skin cream and untruthfully claims it cures eczema, for example, the company and the blogger could be sued for false advertising.
These steps address widespread concerns that with the new media, untruthful and exaggerated claims have been made on products, capitalising on the lag in appropriate regulations to cover the new social media platforms .
Not all the undoing can be blamed on the new media. The celebrities sometimes commit a faux pas – ask Sharon Stone.
Personally, I feel the area where regulators will be quite busy with will be in anti-aging treatment. From Dr Murad’s line of balms and creams to Cover Girl’s Simply Ageless line, there has been a surfeit of celebrities willing to endorse them. Now they will have to be accountable if someone claims that the treatment does not make them look like a celebrity!
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