If you were a smoker and you had to make a choice between the following, which would you choose?
Chances are you’ll go for the one on the right- because you would believe it to be healthier and easier to give up.These confirm the results of a survey which showed that subtle branding on cigarette packets are misleading smokers into believing some products are less harmful than others.
The truth is that all cigarettes are equally hazardous, regardless of what colour the pack is or what words appear on it. This is part of a marketing ploy by cigarette companies to give a false sense of reassurance to consumers that really do not exist.
And the authorities are coming in hard on this mis-information – since 2002 it has been illegal under EU legislation for manufacturers to use trademarks, text or any sign to suggest that one tobacco product is less harmful than another. This includes terms such as “low tar“, “light” and “mild“. In the US since 2006, after a historic 7-year court trial, the US Department of Justice stopped America’s big cigarette makers from using similar terms.
Just as well..cardiologists like myself have seen enough of the ravages due to smoking to call it the public murderer number 1.
And to my friend who said that low-tar cigarettes were ‘okay’, let me remind him not to forget about nicotine (the amount of which is unaltered in such cigarettes) and its terrible effects on the heart and blood vessels.
See my other postings on smoking:
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